Compare Term Paper Example | Topics and Well Written Essays - 750 words

Compare - Term Paper Example Thus, it is paramount to understand the motives for these explorers to set out on the journeys to the Americans Most of the Spanish explorers were sent by the Spanish monarchs of the time. Christopher Columbus, Hernando Cortes, and Vasco Nunez are among the Spanish explorers that affected the world. Isabella was the queen of Castile. She sent Columbus to explore the world for the benefit of the religion and Castile. In September 1492, Columbus sailed with three ships, a crew of less than ninety men and a lack of fundamental understanding of the size of the earth. After about one month, on October 12, 1492, Christopher Columbus voyage cited an isolated chain of Island, which came to be the Bahamas. On the second voyage, Columbus landed on St. Croix where he was welcomed with hostility from the locals. Vasco Nunez was the other notable Spanish explorer. While on an expedition, Nunez cited the Pacific Ocean in 1513 while searching for gold. Nunez claimed the area around the Pacific Ocean and opened the way for further Spanish exploration and conquest. Christopher Columbus voyage set out in 1492 to explore the world through the Atlantic Ocean. The same year was also important to the Spanish for others different from discovery. The Spanish monarchs issued an order for everyone to convert to Christianity or leave Spain. In the urge to continue their expansion and spread of Christianity, the queen sent Christopher Columbus on a mission to spread information about God and to benefit Spain in terms of trade to Asia. They found the Bahamas, Hispaniola and Cuba. Columbus voyage first landing and mainland explorations were in the Caribbean regions and South America (Reilly 332). Vasco Nunez explored the Gulf of Uraba near the present day Colombia and Hispaniola. Christopher Columbus and his men were not successful in their mission. Instead of reaching Asia as stated by their mission, they landed in the Caribbean. Columbus

Introduction to Digital Marketing Essay Example | Topics and Well Written Essays - 3000 words

Introduction to Digital Marketing - Essay Example All corporations in one way or the other ensure the use of digital marketing techniques in their firm for creating awareness amongst the target market. The primary reasons that it is the best option for creating awareness amongst the customers are that it is cost-effective provides the opportunity of reaching the customers globally and marketing activities can be easily personalized to meet the demands of the customers (Jae et al., 2008). It has even allowed the organizations to build effective relationships with the customers by developing a marketing mix compatible for online consumers. Social Media nowadays, Internet has become a vital part of everyone’s life and people are using it to run errands, contact friends, read the e-mails, gather information about various things and conduct various other activities online. From the Internet, everyone is expecting to have instant access to valuable and accurate information quickly. According to Zarella (2010), if a consumer is unab le to find information about a firm online, then it will be harmful to the firm as it will lose a potential customer for its business. With the rapid development of communication and information technologies, various new communication channels have emerged that are presenting a variety of alternatives to the firms for building long-lasting relationships with the customers. According to Harline, Mirrokni, and Sundararajan (2008), the majority of the organizations are becoming multiple channel operators which implies that they are extending their availability from single channel i.e. their websites to social networking sites i.e. social media.   This report stresses that in order to maintain the competitive edge in the market, it is vital for every organization to understand the changing dynamics of its target audience. In the last few years, the digital marketing has become an integral part of the marketing strategy and the marketing plan that does not incorporate it has difficulty in achieving its targeted goals. The organizations that do not cater the area of digital marketing tend to lose a huge chunk of potential target customers for their business. Since the customers are looking for information about the company’s products and services online, it is vital for the organization to enhance its presence on various platforms on the Internet and develop a well-thought and strategically designed social media marketing strategy that will help it in influencing both existing and potential customers. This paper makes a conclusion that as social media will keep on evolving in the future, it is mandatory for the organization to monitor the developments happening in this area and ensure that it is present on all online platforms so that it is instant access by the customers. It can be observed that at a gradual pace new social networking sites are emerging and organizations need to ensure that they have their online presence on all the social websites. With the help of an effective social media strategy, many organizations have been able to successfully expand into other areas and even develop long-lasting relationships with customers so that they remain loyal to the brand and the company.